The Search Marketing Works

The popularity of keywords can be defined in many ways, but the most commonly used metrics to determine a keyword’s value lies in the monthly search volume and cost per click; this can translate into competition with some additional data. Monthly search volume is the number of times the keyword is searched for on a specified search engine (like Google) each month, and CPC is the cost per click that you would pay if you were paying the search engine company on a pay-per-click advertising model.

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